SIDRA Systems Joins IBTTA Tech Summit 2025: A Fresh Face in the Tolling Industry

SIDRA Systems proudly made its debut at the IBTTA Technology Summit held in Dallas, TX, from March 22 to 25, 2025. This marked an exciting new chapter for the company and a dynamic contribution to the future of tolling technology.

IBTTA is the voice of the tolling industry, and the annual Tech Summit has become the go-to event for professionals exploring the cutting edge of innovation in mobility. This year’s Tech Summit spotlighted some of the most transformative topics in the transportation world — from AI-powered analytics, connected and integrated vehicles to advancements in data security and digital infrastructure.

For SIDRA Systems, attending the Tech Summit for the first time was not just a milestone — it was a celebration. As a new player in the tolling space, the team dove into the event enthusiastically, engaging with industry veterans, attending tech sessions, and sharing their passion for smarter tolling solutions.

SIDRA’s main highlight in the show was President Carl Brown’s Tech Talk—an RFID expert with over 20 years of experience and the founder of SimplyRFiD. He shared some fascinating stories, including how he entered the tolling industry by building a test gantry in the middle of a rice field in the Philippines. Carl spoke about how RFID and NFC technologies are transforming toll collection by making it faster, contactless, and more reliable. His insights sparked new conversations about creating more seamless and interoperable toll systems around the world.

Watch the full Tech Talk below.

As SIDRA Systems continues its journey in the tolling world, this first experience at the IBTTA Tech Summit is just the beginning. With passion, expertise, and fresh ideas, the team is excited to contribute to the future of smart mobility.